Logo is the first acquaintance of a person with your company. Logotype forms emotion and makes your company credible. Therefore, we tried to make it connote company’s character and be unique and stylish.
The chosen corporate font as an integral part of a brand style conveys the brand character – demanding and progressive one. Characters have even lines, are unseriffed, communicate seriousness of the company.
When working out corporate stylistics we had to choose brand colors. When choosing corporate palette, we based on color psychology. Blue color can encourage calmness and concentration, convey seriousness. Grey is associated with wisdom and maturity.
Advertising materials (business cards, corporate blanks, envelopes, advertising booklets, diplomas) combine brand style elements and demonstrate high level of a company.
We also designed navigation system signs. Easy-to-understand navigation signs help to have a good sense of direction and easily get the needed door. Navigation system design supports the brand stylistics in color, font and design elements.