Sooner or later a goal-oriented company reaches the time when it wants to stand out among the competitors and build a strong position in the market. It implements corporate rules, defines corporate values and outlines inside philosophy. Brand style guide turns to be must-have.
Brand guide is a manual for company’s employees who should implement and support brand mission. It is a reflection of company’s philosophy, ideology, everything the company broadcasts. Brand book is a part of marketing strategy which contains also tagline and trade mark information, logo use, in other words – corporate style rules.
Company brand style guide is a cost-effective lasting marketing solution for your business.
By the way, most known companies in their brand guides display branded merchandise examples which they present to their clients. These are pens, bags, notepads, T-shirts, etc.
Brand book size can vary and depend on the size and desires of the company.
Remember, brand book prevents brand damage from outside companies therefore it is essential in your business.
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