One of the key elements of corporate identity design is logo. Logo serves as visual identification of the brand, its integral part. Logo helps to identify a product or a brand while protecting against know offs as well guarantees intellectual property protection in the court. For a consumer logo is the quality guarantor.
Logotype is some kind of company’s image or face in the form of a graphic mark or emblem with company’s lettering, in full or short version. Logos are made to highlight company’s style, to separate it from competitors. Logo style represents not only graphic design but communicates strategy of a company.
The more professional the logo design is, the higher is the corporate image. Symbol of the trade mark sign should have the meaning. If the meaning is not clear for the customer or the logo is not recognizable and memorable, such kind of logotype will have no longevity. Logo design should be made by professionals to inspire trust and loyalty.
Corporate style and logo design include several basic principles:
Prior to starting logo design, we do the preliminary market analysis, define target audience and think on the details which can convey the intended message and identify a business. Competitors should be analyzed very thoroughly to avoid similarities.
Cost for logo design varies. As the practice shows, the cheaper the logo design cost, the worse is the outcome.
Tonic group offers professional logo design at a reasonable cost. We will develop a sign which will make your company stand out and will last for decades, which will get the customers attached to your symbol.
Remember, marketing formula of successful business is an effective brand.