{"id":3748,"date":"2019-05-06T15:09:07","date_gmt":"2019-05-06T12:09:07","guid":{"rendered":"https:\/\/tonic-adv.com\/razrabotka-kreativnoy-kontseptsii-korporativnogo-stilya-fitnes-i-byuti-kluba-v-stile-avangard\/"},"modified":"2020-02-04T18:03:02","modified_gmt":"2020-02-04T15:03:02","slug":"key-visual-creative-concept-for-avant-garde-style-fitness-and-beauty-spa","status":"publish","type":"post","link":"https:\/\/tonic-adv.com\/en\/key-visual-creative-concept-for-avant-garde-style-fitness-and-beauty-spa\/","title":{"rendered":"Key-visual creative concept for avant-garde style fitness and beauty spa"},"content":{"rendered":"

We faced the task to develop a logo and corporate style for a premium welness club, to communicate dynamic and sport atmosphere, to be different from the competitors.<\/em><\/p>\n

TA – Men and women of 35-50 years old, members of their families, kids aged 0 till 18.<\/em>
\nMiddle and upper class, educated, forward-minded progressive individuals.<\/em><\/p>\n

Avant-garde basic principles is the play with contrasting pure colors and non-traditional forms, combintation of and experiments with opposites, courage to step out of your comfort zone.
\nWe stepped back from the traditional gyms and hand-weights on posters, replacing them with bright backgrounds and figures, which are eye-catchy for ambitious novators longing to distinguish themselves.<\/p>\n

We offered a series of posters different for sport, beauty and spa but following one graphic style thus building not only single corporate style (brand face) but appealing to different target audiences.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We faced the task to develop a logo and corporate style for a premium welness club, to communicate dynamic and sport atmosphere, to be different from the competitors. TA – Men and women of 35-50 years old, members of their families, kids aged 0 till 18. Middle and upper class, educated, forward-minded progressive individuals. Avant-garde […]<\/p>\n","protected":false},"author":2,"featured_media":3741,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-3748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-key-visual-creation"],"acf":[],"yoast_head":"\nKey-visual creative concept for avant-garde style fitness and beauty spa - Tonic Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key-visual creative concept for avant-garde style fitness and beauty spa - Tonic Group\" \/>\n<meta property=\"og:description\" content=\"We faced the task to develop a logo and corporate style for a premium welness club, to communicate dynamic and sport atmosphere, to be different from the competitors. 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