Sport can taste good!
This was our motto while doing the design for a protein cocktail packaging. According to the brief, the design should have been laconic, mouth-watering and posh. The packing itself had to be adjusted to flex print design. We had to avoid thin lines and gradients. Therefore, we chose the contrast of white and deep burgundy colors. The Burgundy area was meant to resemble a running track with delicious attributes on it. Laconic fonts, well-defined forms and outstanding design elements make the packaging recognizable for the product sector. Besides, it compares favorably with the competitors with its graphic and natural components combination.